Our Team of Experts

DAVID AYRES

FOUNDER

David Ayres brings more than 33 years of professional golf experience to every job he does, be it a simple club repair or a complete fitting. His expertise earned him a place among Golf Digest’s most recent list of “America’s 100 Best Clubfitters,”. As owner of Lowcountry Custom Golf since its founding in 2003, David has worked with players of all skill levels – from beginners to touring professionals.  Even before starting his own business, he built a broad foundation in the game as a club professional, teaching pro, expert club fitter and club repair technician, as well as golf retail manager.

Unlike many fitting centers and golf academies, Lowcountry Custom Golf is not affiliated with any one equipment manufacturer, allowing David to fit each individual player to clubs best suited to their game, regardless of brand. As a client, you can and will be confident that your clubs will be built and/or fitted to maximize your skills, each club, from the driver to the wedges, delivering the precise launch angle and optimal spin rate to get the most out of every swing you make.

Joe Stevens

Fittings / Lessons

Joe turned Professional in 1991, worked with and taught under former Tour Pro and top 100 teacher Don Trahan. Joe is a former Golf Professional at Harbour Town Golf Links and former Head Golf Professional at Wild Dunes Resort. As a member of The PGA of America he pursues Continuing Education monthly to provide students with up to date drills and swing thoughts. Joe’s main teaching philosophy, “Grip and grip pressure play a pivotal role, and set up determines the motion. Balance is crucial. I will show you how to maintain perfect balance throughout the swing.” Joe is also a Certified Fitter with all equipment brands having the opportunity to fit all levels of players over his 28 year career in golf.

Alan Wilson

Fittings / Lessons

Alan is a retired Marine where he was a Master Sargent, and flew as the Crewchief for the Commandment of the Marine Corps. Alan has worked in the golf industry for 15 years as an Assistant Golf Professional, Club Fitter, Golf Instructor, Retail Sales Manager, Club Repair Technician, Assistant Course Manager and Cart Attendant. Alan’s teaching philosophy is to communicate to you the easiest way for you to enjoy playing golf. The golf swing is complicated and will never be mastered, however let him help you with your journey to improve and enjoy the game, whether it’s with a club fitting, club repair, swing tips or swing makeovers. Golf should be fun and will always be challenging!

Mike Ramsden

Fittings / Lessons

Mike turned professional in 1995 after 4 years of college golf. While playing around the world, including time on both the Web.Com Tour as well as the PGA Tour-Canada, Mike decided his time in golf was better served as a golf professional and not a “professional golfer.” He began with the PGA of America in 1997 and continues that journey to this day as we never truly learn all there is to know about our great game. “A good deal of what I know about the golf swing came from two mentors, without whom I would not be where I am today. The first was Harvie Ward, one of the finest amateurs to ever play the game. My time with him in Pinehurst was invaluable. The second is a close friend who still advises and helps me to this day. Both men instilled in me the importance of working with each student using their individual skill levels and abilities to gain the most improvement and enjoyment from the game.” ~ Mike

Matt Cram-Smith

Golf Professional

A native of Australia, Matt has been in the professional golf industry since 2005. After turning professional Matt played primarily on the Tarheel Tour. In 2008 he became an Assistant Professional at Wild Dunes Resort. After winning the 2011 Carolinas PGA Assistant Professional Championship, Matt took over as the Head Women’s Golf Coach at Charleston Southern University. After 7 years of leading the Buccaneers program, Matt joined the team at Lowcountry Custom Golf to continue his career as a golf professional. “I thoroughly enjoy helping players learn how to get the most out of their games. There isn’t one swing for everyone and the challenge of helping players figure out their best moves is really fun for me. I believe good fundamentals and using our bodies efficiently are the keys to maximizing our swing potential and building consistency. I especially love teaching the short game more than anything else and helping players save shots on and around the greens.“ ~ Matt

Madison Coleman

Golf Professional

Madison is a native of South Carolina. She played collegiate golf at Charleston Southern University where she helped lead her team to two Big South Conference Championships. Following her graduation, she played on LPGA’s development tour, otherwise known as the Symetra Tour. Although a fierce competitor, Madison determined that her love of the game was rooted in teaching and in 2014 she received her PGA Class A Membership. In 2014 she also served as the First Assistant Professional at Coosaw Country Club and in 2015 was recruited to become the Head Professional at Berkeley Country Club. Through her course experiences, Madison’s love of teaching grew even more which propelled her to become an instructor for Lowcountry Custom Golf in 2017 and provide her the opportunity to work with all golfers and future golfers at all skill levels. In. 2022, Madison entered back into the field of competitive play and took home the 2022 Carolina’s PGA Women’s Championship and was recognized at the 2022 Carolina’s Peggy Kirk Bell Women’s Player of the Year. Madison’s philosophy on teaching is very relatable to any golfer at any skill level, “My teaching philosophy is to keep things simple and fun. The golf swing is complicated enough without us overthinking it. I believe proper set up and tempo are key elements that ensure everything else falls into place within the golf swing.” ~ Madison

Chandler Cassel

Chandler is a native of Indiana, moving to and attending high school in Tennessee, he earned a scholarship for golf and basketball at Bryan College. After graduation, Chandler continued his passion for helping golfers improve their game through proper club fittings. He worked in the Chattanooga Tennessee area for 3 years and established himself as a knowledgeable club fitter with a strong focus on understanding his clients’ goals. Chandler joined David Ayres’ Lowcountry Custom Golf to continue his passion for helping golfers improve their game. “Nothing is more satisfying than running into golfers I have helped fit and hearing them talk about how their game has improved. That’s why I love doing what I do, it is all about helping people become better golfers.” – Chandler Cassel